Annemarie Swijtink

McDonald’s
"We're not changing our strategy – we're transforming our communication."

Arjan Dijk

Booking.com
"In the years to come, people will want other ways to spend their holidays."

Linda van Schaik

Shell
"We will always need to travel, so we have to stay relevant."

About CMOtalk

In the space of just five years, CMOtalk has become the leading CMO network in the Netherlands and Belgium. CMOtalk is a household name in the world of marketing. Now our team is expanding to take our award-winning marketing podcast and exclusive events international.

Every month, founder Klaas Weima and his side-kick Adam Fields interview Chief Marketing Officers about the latest issues in marketing. They share their visions on themes such as digital transformation, innovation, and marketing communication.

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Episodes

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CMOtalk Events

Every year, CMOtalk joins forces with various partners to organize exclusive events to inspire, connect, and share experiences with the CMO community.




CMOtalk Events

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Klaas Weima

Klaas Weima is an entrepreneur, author, speaker, and podcast creator. He wrote the books Attention Marketing (In Dutch: 'Aandachtsmarketing') , Earned Attention and Webvertising. The first two were nominated for the PIM Marketing Literature Prize.

He started recording podcasts back in 2008 and is host of CMOtalk – a monthly podcast show in which he discusses the latest issues in marketing with his guests. CMOtalk is also a regular feature in the Dutch trade magazine for marketing, media and communication, Adformatie.

Klaas also writes blog posts for Marketingfacts, and is a regular guest lecturer at NIMA (the Netherlands Institute of Marketing) and Nyenrode Business University. He studied Business Administration at Erasmus University Rotterdam and is a NIMA-certified Register Marketeer.

Follow Klaas on Twitter or LinkedIn or send him an e-mail.


Klaas Weima
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